MICHAEL "MACE" MACIEJEWSKI
Journalist
Media Executive
Assistant News Director
Executive Producer
About Me
Seasoned media executive and journalist with 15 years of management experience in broadcast, streaming and digital production, content creation, and brand management. Demonstrated success in expanding viewership, increasing social media engagement, and cultivating revenue. Proven ability in implementing communication strategies, optimizing operational efficiency, fostering key relationships, and creating branded campaigns.
As a manager and department leader I led organizations of 125 employees through crisis situations and difficult change initiatives. My long-term project management skills generated a record number of original and investigative content pieces. I grew ratings by more than 100% and attracted an audience of more than 50 million unique users in less than a year.
Work Experience
2022 - Today
EXECUTIVE PRODUCER, FOX NEWS
National Streaming Broadcast
• Increased monthly viewership to 50 million users and engagement to 1 billion minutes viewed during my first year through the production of high-quality video content, daily news updates, interviews, & entertainment-related content.
• Grew audience 55% between June 1, 2023 & March 31, 2024 on digital platforms responsible for 83% of revenue.
• Increased revenue to $4.5 million through SEO strategies that optimized organic YouTube traffic and video placement.
• Formulated brand standards by analyzing digital and live stream metrics using Google Analytics and YouTube Insights.
• Developed and executed internal communication strategy to keep C-suite leadership informed of coverage plans.
• Guided editorial decisions and managed budget to achieve the best-possible content outcomes, increase cost efficiency, and maintain brand consistency.
• Evaluated and hired personnel for production, editorial, and creative roles.
2020 - 2022
ASSISTANT NEWS DIRECTOR, CBS News Raleigh, NC
Nexstar Media Group
• Increased ratings by 100% post-rebranding and developed creative strategies to raise viewership and digital traffic metrics.
• Assessed operational workflow, roles, and business opportunities to optimize efficiency and financial effectiveness by working with the team, using a data-driven approach.
• Mentored and coached team members on writing, interviewing techniques, and data collection, enhancing overall performance standards by creating a professional development program for each team member.
• Fostered key relationships with government officials, facilitating the development of comprehensive enterprise content by cultivating and leveraging resources to improve news coverage.
2015-2020
ASSISTANT NEWS DIRECTOR, ABC News Orlando, FL
Cox Media Group
• Increased brand awareness by consistently producing high volumes of enterprise content over several years after establishing higher quality standards and executing a new workflow for a team of staff writers and editors.
• Recruited and managed a specialized team of reporters, emphasizing the importance of data driven reporting, government accountability, and investigative journalism techniques, which resulted in the publication of dozens of in-depth stories that uncovered systemic issues of poverty, criminal justice reform, educational inequity, and consumer protection.
• Bolstered market share to 50% by developing content strategies, assigning stories, and editing for exclusive, investigative stories of national and regional significance.
• Reduced legal expenses through precise record-keeping and comprehensive knowledge of legal standards.
• Collaborated with the design team to create infographics, video, and audio for branded content packages.
2009 - 2015
Executive Producer, ABC News Charlotte, NC; Cox Media Group
2006 - 2009
Producer, Fox News Philadelphia, PA; Fox Television Stations
2004 - 2006
Producer, CBS News Baltimore, MD; CBS O&O
2003 - 2004
Producer, CBS News Buffalo, NY; LIN Television
2000 - 2003
Producer, NBC News Buffalo, NY; Tegna
Education
1996 - 2000
Northwestern University
Bachelor of Science in Journalism
2023 -2024
Cornell Univeristy
Graduate certificate, Project Management